Pepsi 500 Club

Hospitality is incredibly important to our industry and that starts from the moment a consumer walks into a pub. We understand that it isn’t just about promoting a best-selling soft drink; it’s about supporting all of our customers with tools to help them improve the overall experience in their pub.

A recent independent national survey has shown that the on-trade is lagging behind other hospitality sectors, such as restaurants and hotels, when it comes to customer satisfaction*.  As the No.1 cola brand in the largest soft drinks sub-category in the on-trade, Pepsi is supporting hospitality in 2011 through the launch of our ‘Pepsi Gives You More’ campaign.

So as part of our Partnership with the BII, we bring you the “Pepsi 500 Club” where we will focus on you, the importance of Hospitality in your outlet and the important role that soft drinks has to play in helping to improve the overall pub experience and increase customer satisfaction.

As members of the club you will receive support from both Pepsi & the BII through

• Exclusive access to this members only micro-site hosted on the BII website where you will be able to download Hospitality, Soft Drinks & Category Information. We will update this on a monthly basis to bring you new & relevant information.   
• Pepsi POS & visibility kits welcoming customers and helping to drive sales
• Hospitality Materials (also accessible online) to support you in outlet with additional incentives to reward your staff.

We look forward to working with you & welcome you into the “Pepsi 500 Club”

* National Customer satisfaction Survey, Retail Eyes 2009